La mauvaise foi de The Inquirer à Propos d'Apple
Par Bastien Labelle le lundi, janvier 21 2008, 18:57 - Apple - Lien permanent
Vous avez peut-être lu cet article de Charlie Demerijan sur The Inquirer à propos du Macbook Air. Pour les personnes non anglophones, l'article a été repris sur la version française, et pour ceux qui n'ont pas envie d'aller lire des idioties, l'article dit qu'Apple ne fait que du design n'a jamais rien inventé, et c'est Intel qui devrait être félicité pour la prouesse technique.
Seulement, ce cher Charlie a peut-être oublié que l'innovation ce n'est pas seulement être un fabricant de semi-conducteurs. Doit-on lui rappeler que la force d'Apple ce n'est pas seulement le design, mais aussi de réussir à démocratiser des nouveautés technologiques. Apple n'a pas inventé la souris, mais c'est grâce à la firme que cette dernière a été démocratisée, et il en va de même pour de nombreuses autres technologies, couvrant un rayon allant du FireWire aux Interfaces graphiques.
D'ailleurs, Apple a toujours su innover en termes d'interfaces graphiques, ce n'est pas pour rien que Microsoft continue encore et toujours à s'en inspirer, et ce depuis la première heure. Ce n'est pas pour rien que le système d'exploitation d'Apple, Mac OS X, est aussi plébiscité, c'est parce qu'Apple a su innover en termes d'ergonomie et d'interaction homme machine.
Mais les plus grands CEO vous le diront, l'innovation n'est pas seulement une affaire de tehnologie, c'est aussi une affaire d'économie, et de business model.
Et, au risque qu'on me prenne pour un Apple fanboy totalement aveuglé par le messie Jobs, il faut tout de même avouer que c'est un domaine où Apple est roi. Même si l'AAPL a une tendance à la baisse ces derniers jours, il ne faut pas oublier que l'action Apple a battu des records cette année.
D'abord, Apple a changé la donne en s'imposant avec son business model autour de la musique en ligne avec son iTunes Store. On pourrait débattre longtemps sur les classiques sujets autour de la musique en ligne (DRM, etc.), mais sans conteste, Apple est le numéro un dans ce domaine.
Mais il ne faut pas s'arrêter au domaine de la musique en ligne: Apple a su innover dans le domaine de la téléphonie en révolutionnant le business model classique, en imposant aux opérateurs de reverser un pourcentage au constructeur, qui n'est autre qu'Apple. Une fois de plus, on pourra en dire tout le mal qu'on voudra, il n'en reste pas moins que c'est une innovation de taille qui risque de bouleverser le marché des télécoms des prochaines années.
Alors, non monsieur Charlie Demerijan, Apple n'est peut-être pas un innovateur en termes de semi-conducteurs, mais adopte des processeurs toujours à la pointe (PowerPC IBM, Core Duo Intel). Après cette petite note à propos d'Apple, on voit bien qu'Apple ne peut pas être rabaissé à une simple entreprise de design. Il y a du génie dans tous les domaines chez Apple, qu'on ne vienne pas me dire qu'Apple n'innove pas!
Il y a 24 commentaires
Ton billet est assez objectif, c'est bien, on est d'accord. Apple ne révolutionne peut être pas mais démocratise la révolution
Alors selon toi Fox, Bastien et The Inquier disent la même chose :
Apple n'invente pas mais fait en sorte que l'innvation soit acceptée par le grand public.
Je pense qu'il y a une juste milieux entre les 2 articles. Apple a bien évidemment inventé quelques technologies mais sa plus grande forcé réside dans sa capacité à communiquer (bluffer ?) sur ses produits. Je pense pas exemple à l'OS Léopard et ses fameuses "300 innovations" :
http://www.pcinpact.com/actu/news/3...
ou au célebrissime JesusPhone, qui a fait croire à de nombreux gens que le multitouch venait d'Apple.
Pour moi les produits Apple ne sont pour la plupart du temps qu'une belle apparence avec rien de vraiment innovant derrière. L'iPhone a été présenté comme une véritable révolution, alors que ce n'est qu'un design avec rien de très poussé derrière !
Au moins ce qui est sûr c'est que Nonepse n'a jamais tenu un iPhone dans sa main plus de 10 minutes.
@pickupjojo : haha tu te trompes ^^ (et bien plus que 10min
)
Je dirais que Apple invente de nouveaux usages par le biais de la technologie. Même s'il n'est pas le premier à les imaginer, il est celui qui les lancent et tente d'influencer les autres constructeurs à le suivre.
Les PDA avec internet dessus ca existait depuis longtemps. Des PDA avec internet qui fonctionne dessus ça n'existait pas.
Le multitouch ça existait avant l'iphone. Le multitouch qui servait à qq chose avant l'utilisation d'Apple, ca n'existait pas.
Apple démocratise des technologies laissées dans les placards.
Dans le meme style google avec googleearth. Ca sert à quoi ? A rien pourtant des milions de gens l'ont installé car c'est rigolo, on voit sa maison.
Apple sait faire du fun et simple. C'est ce qui manque dans les nouvelles technos en générale... Et réussire à faire du simple c'est vraiment compliqué
Ton article est intéressant mais oublie un point essentiel : faire une puce dans un ordinateur ne veut en rien dire faire l'ensemble des composants et assembler le tout. C'est un peu comme les légos, il faut une certaine dextérité pour un enfant pour faire tenir le tout.
Là, c'est bien la firme qui a introduit, réfléchit sur comment positionner les composants pour qu'ils puissent tenir dans un espace aussi petit. Leur première contrainte est certainement le design, l'autre est ensuite technique.
Autre fait, ils apportent via leur nouveau macbook, un système parfaitement écologie applaudit par Green Peace.
Charlie Demerijan dit limite que c'est un bon livre de cuisine qui fait le bon cuisiner ! J'attends toujours de faire des progrès
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Cafe imitation recipes is merely a phrase
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It has also been claimed that the imitation of something is a kind
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Food items is kind of tedious in that the standard types are the exact same.
There may be selected types to some degree and some instances hugely marketed
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Recipes for these food items have been handed down by means of the
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grills, to boiling pots and now microwaves. Eager
considered and purpose to introduce new mixtures of spices, sauces
and marinades to these essential strategies support
to boost the flavors of these simple food items. This is, has and will
continue to be aim of several people today and unquestionably with places to eat to help set their design and style and food stuff aside
from other people.
This may well be a silly reflection, but highlights the details outlined over.
When I was expanding up, I could not stand the taste of cauliflower.
I observed no reason for this foodstuff. To me, it was a useless vegetable that took
up area on our planet. I am not joking! Later, when I actually labored in a supper club, 1
of the appetizers we served was deep fried cauliflower
with a aspect of cheese sauce. Ever considering that then, cauliflower
has grow to be one of my favorite foodstuff and in all of the traditional ways, from raw to steamed and I
even now like the deep fried process as very well.
If it were not for that deep fried recipe, I may well in no way have had the enjoyment of savoring
this nutritious and now delicious food.
I believe it is important to identify Restaurants by themselves,
regardless of whether they be a quick foods, independent, mother and pop, significant chain form
or even five star, all provide in millions of
individuals just about every day across our nation. Their organization is simply just
to serve and market us as a lot of things from their foods
and drink menus in an ambiance wherever we can relax and appreciate.
It is genuine nevertheless that a lot of of these dining establishments have worked tricky to create their
very own signature recipes, techniques and themes
to established on their own apart. They commit thousands and thousands on advertising their uniqueness to
preserve bringing clients again for a lot more.
The cafe business is a large enterprise and incredibly competitive.
How significant is the restaurant business in the U.S.?
In accordance to the Countrywide Cafe Association, it is approximated the field to achieve $604 billion bucks in product sales for 2011.
That is $1.7 billion on a normal day. There are 960,000 areas nationwide that employee approximately twelve.8 million people today and
get this, of the pounds spent on food in the U.S., 49% is shared with the restaurant industry.
I you should not know about you, but that is
some critical cabbage. It is also goes to show why dining establishments are undoubtedly a credible authority and why somebody may well go
out of their way to imitate or copy a recipe or two.
If you were being to opt for any one of your beloved dining places or even just one that may
possibly just be beginning up, this same basic description will use.
This cafe will make a discovery of a new system or blend of sauces or seasonings for a new food recipe.
I ought to say, they perform at creating the discovery, placing in time and effort and hard work at first, so this new recipe could be experimented with and
examined above and more than until finally eventually
reaching the menu. The cafe may perhaps publicize the new release to permit the general public know it has a wonderful new recipe to occur
in and check out out. Preferably it gets to be a good
results and a featured merchandise on their menu.
If the community enjoys it, the restaurant
has another supply of new revenue. In the scenario of a new
startup, it could also be a featured recipe that can help them to get discovered to help get them
off the floor and managing overall.
Believe that it or not, restaurants by themselves
can be regarded as one of the largest copy cat artists out there but in a way that won't attempt to make an correct copy, They will
proceed in a way that may perhaps use the exact same
name of the dish, but satisfaction themselves to make theirs stand out differently by including their very own signature contact and appropriate down to
what else may possibly be included in addition to the entree to support set it aside from
many others.
With the exception of serve your self design of provider, dining establishments
essentially copy just about every other on the general
working format of how the prospects are served and taken care of ideal down to including "very similar" products becoming shown on the menus.
They all continue to keep a watchful eye on each and every
other to see what is doing the job very well and may possibly improve a menu,
method of services, charge or no matter what the case could be to accommodate latest clients and
coax new paying customers to spend money in their establishments.
It is a frequent see observed fight.
Regardless of these dining places copying and competing with each
and every other for our pounds, they clearly are the bar to which we examine the style of our favored foods to.
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while a person man or woman may favor a person restaurant more than yet another for a unique entree or appetizer, the reality is,
they all are a authentic article and clearly really worth the exertion to imitate.
Just a be aware, in regard to companies (primarily non-restaurant) some have to consider techniques and go more and get
patents or licenses on their discoveries to enable
defend them from getting copied. With restaurants, it is a small harder as finding patents and licensing on food stuff
is a lot extra complicated and not fairly the exact same as developing up a new technological advance
like an I-pad. Places to eat could want to
have some legal assistance and agreements organized
with their employees to not give up any secrets to their signature approaches in exertion to keep their strategies in-home ought to
an employee come to a decision to leave. There have been some court docket cases where by a prepare dinner or chef leaves and
starts off a new restaurant applying the same signature methods but calling it something else and properly...
extra revenue invested to get it straightened out.
About time, there have been a lot of others that have tried
to imitate a cafe recipe from grocery retailer foodstuff suppliers, right down to fantastic
ole Mother. Check with them all and most would concur that the task
may perhaps not be so quick to recreate. There are all those that come up with
recipes that are related in common yet deficiency that signature
flavor of a specific cafe. Have you ever tried to make one thing just like your preferred cafe and although it turned out okay,
it just didn't quite taste the similar as what TGIF or Olive
Backyard garden serves? I know I have and it appeared
like all the energy was wonderful, but the result, on a scale of one to ten,
was it's possible a 6 at ideal. To get a 9 or ten just seems
difficult and you are greater off offering up and just go to the cafe alternatively.
Very well, guess what? As there is with anything at all worthy of whilst, there are those couple of individuals who do consider
to imitate these restaurant recipes to the Nth diploma.
You could pretty much refer to them as recipe hackers.
They can be mothers, dads or professionals and no make any difference who, these people today have a aim and will set in the time and
exertion to break a recipe down. They want to determine out the information of that signature taste and replicate it in a manner that actually does imitate the authentic
taste. Aim, commitment and the will to succeed is a should for quite a few of these people
today. There are also individuals who are simply wonderful cooks and as a result of their knowledge and intuitive nature are in a position to
hone in on the original restaurant recipe. I have some expertise cooking
and can abide by a recipe, but, I absolutely am not a cafe recipe hacker.
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