Macbook Air Vs Dell Latitude E4200: débat de points de vue
Par Bastien Labelle le jeudi, septembre 11 2008, 23:38 - Apple - Lien permanent
Alors que tout le monde a eu les yeux rivés sur les nouveaux iPod Nano et iPod Touch, il y a aussi cette vidéo un peu partout sur les blogs, la parodie du MacBook Air par Dell pour son nouvel ultraportable, le Latitude E4200.
Et ce qui est le plus étonnant, et certainement le plus amusant, c'est de remarquer les différents points de vue selon les blogs, et surtout les blogueurs.
On peut commencer par le genre "troll en puissance", de l'ami Florian, qui cherche la petite bête sur Mac Gé:
Ceci dit, juste en passant, amis texans, “MacBook Air” ça prend un B majuscule. Mais sinon c’est bien.
Prenons à l'inverse Stagueve, qui a vraiment adoré la pub:
Quand Dell se moque du MacBook ça fait BOOM!
(...)
le packshot (phrase finale) est juste magnifique… BOOM! comme disait ce bon vieux Steve ^^
Ou encore Matthieu:
Dell a réalisé une pub simple et efficace. Sans rien inventer, il a juste démonté le MacBook Air avec un slogan : “More Substance, Less Air”
Dans le même genre, mon ami Nonepse se défoule pas mal non plus sur Alpha-Geek:
DELL se moque de Apple et de son Macbook Air
(...)
Ca me rappelle un peu cette publicité où Apple de moquait de DELL, complétée par mes soins LOL
Au fond, je crois que la seule analyse de cette publicité qui corresponde à peu près à ce que je pense est celle de Michel, plutôt connaisseur en matière de goût et de luxe:
Le seul hic, une fois sorti de son enveloppe, il n'y a pas du tout le "waouh effect" comme à la sortie du MacBook Air !
Et puis, la musique ne va pas, la machine est sortie sans aucune classe ni sensualité, et surtout elle n'est pas belle ! Ca me donne l'impression d'un Tati voulant imiter Dior ! C'est du bourrin...Comme dirait Steve : "They have no taste" (il a dit ça à propos de Microsoft).
Same player shoot again.
Il y a 78 commentaires
Moi j'ai surtout le sentiment que les autres constructeurs passent leur temps a tenter de copier et de mieux faire qu'Apple, ais le résultat est toujours décevant... Je pense aussi au Dell XPS One qui copie grossièrement l'iMac.
D'autant plus que nous ne voyons que la partie hardware sur cette pub, auraient-ils osés faire une comparaison OS to OS ?? Pas sur
(merci pour le lien =) )
Franchement, je trouve que cette pub ne met pas Dell en avant du tout. Ok, leur machine est un tout petit peu plus petite que le MBA. Mais qu'est-ce qu'elle est moche ! On dirait un Thinkpad d'il y a 10 ans ! Franchement, quand on veut se mesurer à une marque concurrente en la parodiant, faut avoir de quoi le faire. Et puis, c'est vrai que la pub est très mal réalisée (musique, rythme, ...). Encore un point où Dell peut en prendre de la graine.
De toute façon la publicité comparative est néfaste je pense. Elle ne fait que créer un esprit de dualité qui n'apporte rien de plus que tensions dans le camp des défenseurs de leur produit.
Me voilà, débarquant sur un blog de fervents défenseurs de la sous-qualité "made in apple"
Fox, tu as le sentiment que les marques copient Apple. Premièrement, si tel étais le cas, le monde de l'informatique serait bien triste..
Deuxièmement, il faut arrêter de voir Apple comme l'exemple à suivre, on dirait presque du stakhanovisme ! Voyons plus large que la petite blogosphère où pullulent, hélas, les adorateurs de la pomme. La plus part des gens ne connaissent même pas Apple, et pour les autres, combien sont ceux qui envisagent un tel achat ? Très peu.
C'est un fait, le grand public ne s'intéresse pas à l'offre Apple. Certes on pourrait parler de l'hégémonie Microsoft comme prétexte. Mais quand un modèle est vraiment bon, il marche et n'a pas de mal à s'étendre. Pourtant, après toutes ces années d'existence, Apple ne maitrise que 4% du marché des ordinateurs en France.
Les entreprises telles que HP, Acer ou DELL pour ne citer qu'elles, ne cherchent généralement pas à copier le modèle de Apple, ce serait un bien mauvais plan. Je dis "généralement" parce qu'il y a toujours des exceptions (le XPS One comme le dis Fox ou encore les copies de l'iPhone par Meizu).
@Vincent : Certaines personnes, comme moi, ne privilégient pas le design aux capacité techniques.
Et pour finir, Bastien, jsuis pas ton ami ! Ok je sors ^^
@Nonepse : tu sais, la copie d'Apple est une discipline sportive largement éprouvée dans le monde de l'informatique. Déjà à l'époque de l'Apple II, IBM la pratiquait.......
Je ne privilégie pas le design sur les capacités techniques. J'aime bien avoir les deux.
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